Demeter baby food producer Holle receives the award “Sustainable commitment: very strong” from German news magazine FOCUS.
Active sustainability is illustrated by Holle on a regular basis – the company’s slogan „Sustainable, from the beginning” was chosen deliberately. But Holle doesn’t just consider itself a company that is actively involved in sustainability – it is also perceived as such by the consumers, as the award “Sustainable commitment: very strong” shows, which Holle recently received from German news magazine FOCUS. In collaboration with its brand DEUTSCHLAND TEST and the research and consulting company ServiceValue from Cologne, the news magazine issued an online population-representative consumer survey: “In the consumers’ opinion, which companies and brands assume ecological, economical and social responsibility, or: Which companies represent sustainable commitment?” More than 1.400 companies and brands from over 100 sectors were put to test. More than 460.000 customer ratings were assessed. Just like in the previous year, Holle came in second in the category “Baby Food Products” – an excellent result. On March 17, 2018, FOCUS published a special report on the consumer survey (issue 12/18).
Demeter pioneer Holle doesn’t just promise sustainability, but proves time and again that it is actively committed to it. The company‘s slogan “Sustainable, from the beginning” illustrates the responsibility that Holle decided to assume. As one of the first companies with a Demeter processing contract, Holle proved early on that Demeter food can be produced in large quantities – and that it has a future. Holle baby food products play an important role in ensuring babies can grow up sustainably, from the beginning.
The Holle Pouchy range: the spill-proof snack is not only perfect for young and old, it also comes in a convenient pouch that meets the Holle high standard of product quality and environmental responsibility.
Our pouches are lightweight and break-proof. They are also ideal for small hands to grab and eat when out and about. They offer a healthy portion of fruit and vegetables – anywhere, anytime. The packaging consists of 4 thin layers (polyethylene terephthalate/aluminium/polyamide/polyethylene) and is structured in a way that preserves the superb quality of the purée even uncooled. All layers are free from bisphenol A. The aluminium layer guarantees high product safety by improving the barrier properties that protect against water vapour, oxygen and light. There is no direct contact between the aluminium layer and the purée. The swallow-proof closing cap consists of polyethylene and therefore can be directly recycled.
Pouches are more eco-friendly than glass.
Compared to glass, pouches cut down on CO2 emissions by 37% and save 27% more fossil resources, according to the IFEU Institute’s Europe-wide life cycle assessment of packaging for long-life foods.
Pouches require very little packaging material per gram of content. The “Deutsche Verpackungsverordnung” (German packaging regulation) therefore rates pouches as an “ecologically beneficial solution for disposable drink packaging”. Due to their low weight and low packaging volumes, they offer a whole range of advantages when it comes to transportation. A truck can transport a lot more pouches than other packaging options, such as glass jars. A lot less transport space is required per ton of product, and a lot less fuel is consumed. Therefore, pouches are the ecological alternative.
The award “Nachhaltiges Engagement: Sehr stark” (Sustained commitment: Very strong), recently awarded to Holle by Focus-Money magazine, is proof that the company not only has a commitment to sustainability but is also perceived by consumers in the same way. In cooperation with its brand ‘Deutschland Test’ and Cologne-based analysis and consulting company ServiceValue, the news magazine posed the following question within the scope of a population-representative online consumer survey: “Seen from a consumer point of view, which companies or brands are ecologically, economically and socially responsible – in other words, who stands from sustainable commitment?” The survey looked at almost 1400 companies or brands from over 100 industries. Following this, just under 450 000 customer verdicts were evaluated. Holle baby food achieved second place in the “Baby food products” category – an excellent result. An in-house special publication detailing the findings of the consumer study has recently been published by Focus-Magazin (06/2017 issue).
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The “good” test rating both Holle products achieved is of course no coincidence. Early on in the production process, the agricultural raw materials we use for our products are strictly monitored and checked for contaminants. Any not qualified or unsuitable raw materials are rejected. Depending on factors such as the weather conditions needed for the cultivation of certain plants, we sometimes even have to change the countries of production at very short notice. Other priorities for our production are the careful and gentle processing of raw materials, and to produce flawless, contaminant-free products in best possible organic quality. No residues were found in our products in Öko-Test’s categories pesticides, glyphosate, chlormequat, mepiquat, ochratoxin A, and tropane alkaloids. No added sugar was detected.
Öko-Test wouldn’t be Öko-Test, had they not also detected minor deviations in our products. In both tested Holle products, minor traces of MOSH/POSH were found. These traces do not, however, exceed the legally defined limit, and they are completely harmless.
Unfortunately, the analytics used by Öko-Test do not differentiate between the two components MOSH and POSH. MOSH and POSH do, however, come from different sources, which makes it very difficult in this case to search for the cause. MOSH are contained in e.g. printing ink, but they are also general environmental contaminants, the traces of which are hardly avoidable anymore nowadays. Holle introduced numerous measures to keep MOSH/POSH at a very low level.
In addition, traces of inorganic arsenic were detected in Holle Organic Millet Porridge with Rice and Holle Organic Spelt porridge. These traces don’t exceed the legally defined threshold either, and both products pose no health risk whatsoever. These slightest traces of arsenic presumably stem from the rice contained in the porridge. Traces of inorganic arsenic are naturally present in all cereals, mainly though in rice, and are thus basically unavoidable. According to Öko-Test, Holle Organic Spelt Porridge contains 25% less vitamin B1 than stated in the declaration. The measured content, though, is of course still within the very strictly regulated legal range. Additions are difficult, as the raw materials’’ natural vitamin B1 content varies. Öko-Test’s downgrading here is not comprehensible at all.
To summarize, we can say that the high quality of Holle Organic Porridges is the result of carefully selected organic raw materials and a careful and gentle production process. This is reflected in the overall test result of the two products Holle Organic Millet Porridge with Rice and Holle Organic Spelt Porridge: Both products got the Öko-Test rating “good”.